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Consumer behavior

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Translation consumer behavior into russian

consumer behavior
Understanding consumer behavior is crucial for marketing strategies.
Понимание поведения потребителей имеет решающее значение для маркетинговых стратегий.

Definitions

Consumer behavior refers to the study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. It encompasses the psychological, social, and emotional factors that influence buying decisions and consumption patterns.